Hello, I’m Ricardo Morales-Hernández, a Life-Centered Designer.
Quick Note: Due to NDA restrictions, some of my work cannot be shared publicly. However, I’d be happy to provide a personalized tour of my work process upon request.
I help great teams, communities, and subject-matter experts deliver outcomes and solutions through better research, strategy & design.
WHAT DO I DO?
FOCUS
Civic, Government & Healthcare
Earth Observation & Geospatial
Mission-Driven & Space Tech
Logistics & Supply Chain
Sustainability & Culture
Tech & Innovation
RESEARCH
UXR — User Experience Research
Continuous Discovery
Ethnographic Research
Mixed Methods
STRATEGY
Life-Centered Process for People
Human Centered Design | HCD
Speculative, Innovation & Foresight
Product & Brand Strategy
DESIGN
Transformation & Service Design
Storytelling & Visual Design
Facilitation & Co-Design
Product & UX Design
Brand Systems
CAPABILITIES
SERVICE DESIGN
RESEARCH
PRODUCT
VISUAL DESIGN
BRAND STRATEGY & SYSTEMS
STRATEGY
UX/UI
STORYTELLING
UXR
CREATIVE DIRECTION
TRANSFORMATION
TESTIMONIALS
“His work is stands out because of his deep knowledge and the profound reflection. His unique combination of art, skill and thought is reflected in his execution. His work has a multi-layered approach that adds value to the products he delivers.”
Jessica Cruz
Senior Marketing | First Bank | Ingenio
By appreciating life and understanding people's needs, I identify patterns and solutions that are clear and can be tested.
HOW DO I DO IT?
RESEARCH
UXR — User Experience Research
Continuous Discovery
Ethnographic Research
Mixed Methods
STRATEGY
Life-Centered Process for People
Human Centered Design | HCD
Speculative, Innovation & Foresight
Product & Brand Strategy
TESTIMONIALS
“Not only is Ricardo an effective, professional communicator and contributor, he is a joy to work with. He has a positive attitude and friendly disposition that is so rarely found in high-performing individuals. If you get the chance, I would suggest you find a way to make Ricardo part of your organization.”
Manuel Gonzalez-Rivero
Director of Data Science and Artificial Intelligence The Aerospace Corporation
I want people to flourish with everything good, true, and beautiful. It is also second nature (as long as I remember - I'm playing with sticks, ideas and possibilities.)
WHY DO I DO IT?
DESIGN
Transformation & Service Design
Storytelling & Visual Design
Facilitation & Co-Design
Product & UX Design
Brand Systems
TESTIMONIALS
“Ricardo has all of these values, and he leads the creative process with the highest integrity and character. I was lucky to have been able to work with him and the best team I've ever worked with in my career.”
Jonathan Spinney
Senior Director | Here Technologies
CASE STUDIES
Due to NDA restrictions, some of my work cannot be shared publicly. However, I’d be happy to provide a personalized tour of my process upon request.
SERVICE
UXR
PRODUCT
the future of
credentialization
A single source of truth for government, insurance, and health providers.
SERVICE
UXR
PRODUCT
transforming
geospatial now
Enabling the digital transformation of the largest geospatial intelligence business.
SERVICE
UXR
PRODUCT
making
logistics work
A major food logistics network finds its way back to better service.
TESTIMONIALS
“He doesn't just create visuals; he crafts narratives that align teams, bridge gaps between disciplines, and help everyone, whether in engineering, product, go-to-market, or leadership—see the bigger picture and make better decisions. Few people can translate abstract ideas into tangible, accessible artifacts the way he does.”
